Beat is working with Dove to provide self-esteem education to young people in schools across the UK.
The work carried out by the Dove Self-Esteem Programme and Beat is focused specifically on preventative work, aiming to help strengthen body confidence.
The Dove Self-Esteem Programme is making a minimum donation of £250,000 to Beat to deliver workshops in schools. During the promotional period 26th March – 15th May, if more than 20 million packs of Dove are sold it will contribute an additional £10,000 for every 1 million extra packs sold to self-esteem education.
The self-esteem education will be delivered via one-hour workshops in schools in partnership with Beat, who will facilitate their delivery. The workshops, which are free to schools, aim to give 11-14 year old pupils the tools to build positive self esteem and provide a platform for group discussion on image related concerns.
To sign up for a motivating training session with a representative from Beat, or for someone from the charity to come and bring confidence into your school register online
You can also find a range of resources for girls, mothers, youth leaders and teachers, including tips for encouraging self-esteem, a “self-check” quiz and articles from leading self-esteem experts on the Dove website
The Dove Self-Esteem Programme was developed to make real changes to the ways women and girls perceive and embrace beauty.
Too many girls develop low self-esteem from hang-ups about looks and, consequently, fail to reach their full potential in later life. The DSEP was established as an agent of change to inspire and educate girls and women about a positive relationship with beauty. The DSEP is committed to help girls strengthen self-esteem and build a healthy body image. Specifically Dove want to reach 15 million girls globally by the end of 2015, with educational interventions lasting at least an hour. It is already half way there. In the UK Dove has already reached over 800,000 young people and aims to reach 1 million by the end of 2012.